A FLOOD OF METAPHORS? CONCEPTUAL METAPHORS IN THE 2014 BALKAN MEDIA REPORTS ON FLOODS
The paper explores the linguistic and conceptual metaphors in media reports on the 2014 floods in the Balkans, focusing on the conceptualization of floods and flood-related concepts. While natural disasters such as floods and hurricanes represent a well-known source domain within the conceptual metaphor theory, this paper aims to explore floods as a target domain drawing on online Balkan newspaper reports from May 2014. The analysis offers insight into long-standing, conventional metaphors related to floods and natural disasters as well as the specific realizations and elaborations of these and other metaphors in the context of the 2014 Balkan floods. The possible functions and effects of the predominant metaphors related to the 2014 floods are discussed.
International Burch University