Sentiment Analysis Techniques and Applications in the News Articles

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Title

Sentiment Analysis Techniques and Applications in the News Articles

Author

Mirza Novalić

Abstract

Sentiment analysis is essential for understanding public opinion, especially in the context of news articles, where tone and sentiment can significantly impact and control readers' perception and understanding of the content. This study explores a variety of sentiment analysis techniques that are applied to a vast amount of articles gathered from “New York Times” in the past two decades. The research focuses on the performance of traditional machine learning models, deep learning models and hybrid approaches. The aim of the paper is to answer three key questions regarding which approach is the most suitable for this problem and how fine-tuning affects end results.

To address these questions, throughout the research, traditional machine learning models including Naive Bayes, Linear Support Vector Classification (SVC) and Logistic Regression were implemented. Among these approaches, Linear SVC achieved the best scores across all evaluation metrics. In the deep learning category, Long Short-Term Memory (LSTM) networks were applied. This approach provided exceptional performance which was overall better than traditional models. RNNs scored similarly as Linear SVC, while outperforming other traditional algorithms.

A hybrid approach including the BERT model was another method that was explored, which combined specific architecture with deep learning-based contextual understanding. The results demonstrated high classification results, which supports the hypothesis that hybrid models can increase performance of sentiment prediction. Furthermore, fine-tuning of different models improved their performance, which highlights the importance of optimizing pretrained models for specific types of analysis.

Overall, the findings confirm that deep learning models usually outperform traditional variants of machine learning methods while hybrid models can offer additional potential and perspective for enhancing sentiment classification in news articles. The study provides deep and valuable insights into effectiveness of different sentiment analysis and natural language processing (NLP) techniques, while at the same time discussing new possibilities and improvements in the field.

Keywords

Sentiment Analysis, Traditional Algorithms, Deep Learning, Fine-Tuning, Hybrid Approach

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