A New Approach to a Marketing Decision Model via the Fuzzy Expert System
This paper proposes a new forecasting method for a marketing decision model. To support the modeling process, a fuzzy expert system was designed to determine whether a new product should enter the market. The fuzzy expert system based model presenting of a new product to the market at the best time will provide an advantage to the companies in competitive environment and increase their share of the market. In the final stage of this framework, algorithms for building fuzzy expert systems are explained and applied to a case study. The proposed method was tested with an actual data load of product life cycle.
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