TURNING THE CRISIS INTO OPPORTUNITY: CASE OF BANVİT

TURNING THE CRISIS INTO OPPORTUNITY: CASE OF BANVİT

Tok, Mustafa
Atay, Erhan

Abstract: Uncertainty is rapidly increasing in fast-changing world. With each moment we are faced with various crisis and uncertainties. Today, crises have become an important part of our lives. It is same for the organizations. That is why preventing the crisis before it starts, exiting from the crisis with minimum damage and effectively managing crisis has become a main object of the organizations. In this research firstly; crisis, its reasons and effects are tried to be explained and identified. After that crisis management and its processes are examined and tried to be identified. In second part of this study we are going to examine Banvit Bandýrma Vitaminli Yem Sanayi Ticaret A.Ţ. Ţirket. We will try to examine and understand the organization’s reaction to crisis (avian influenza), how they handle it and how a crisis can be turn into an opportunity.

Conference or Workshop Item
PeerReviewed

2016

3331