Analysis using brands in the small and medium entreprises in Romania (doi: 10.14706/icesos176)

Analysis using brands in the small and medium entreprises in Romania (doi: 10.14706/icesos176)

Pastiu, Carmen Adina
Maican, Silvia Stefania

Abstract: Creating a brand is very important for a company, the more that should be considered strategic dimensions. It involves a huge investment and long term, given the efforts that must be made in advertising and promotion.In a global market increasingly competitive, branding is a strategic advantage. In a young economy, the free market is emerging just 25 years ago an analysis of the use of own brands can open up new avenues of research and strategic development. The main objective of the paper was to the research on existing brand in Romanian ( SIBIU, ALBA, CLUJ county) small and medium enterprises and Identifying existing policies in small and medium enterprises in connection with own brand. A quantitative research method was used to achieve the defined objectives. This selective survey offers the opportunity to study and identify solutions for development of small and medium companies in the Alba, Sibiu and Cluj County and the opportunities available. Key wards: brand, small and medium entreprises

Conference or Workshop Item
PeerReviewed

2017

3643