GENRE ANALYSIS OF A TURKISH TOURISM BROCHURE

GENRE ANALYSIS OF A TURKISH TOURISM BROCHURE

Öztürk, Bilge
Şafak, Zafer

This study uses the genre analysis methodology to investigate the discourse patterns and features of a Turkish tourism brochure and apply the genre analysis to it within the frame of Bhatia’s (2004) movestructural model. The data used for this study consisted of one Turkish tourism brochure advertising several locations in North Aegean region, which was issued by Association of Turkish Travel Agencies (TURSAB). The data was analyzed by the application of Bhatia’s (2004) move-structural model which is based on John Swale’s (1990) genre analysis. The criterion for selecting the Turkish tourism brochure was to reveal its communicative purpose; to persuade the customers into buying the service advertised by means of applying lexico-grammatical features and visual images. The study analyzed how the brochure realizes its communicative goals and maximizes the persuasive power of the brochure. Keywords: Move-structural model, genre analysis, persuasive communicative goals

Conference or Workshop Item
PeerReviewed

2014

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