A New Approach to a Marketing Decision Model via the Fuzzy Expert System

Hasiloglu, A.Samet and Gul, Umit (2009) A New Approach to a Marketing Decision Model via the Fuzzy Expert System. In: 1st International Symposium on Sustainable Development, June 9-10, 2009, Sarajevo, Bosnia and Herzegovina.


*- Download (109kB) | Preview


This paper proposes a new forecasting method for a marketing decision model. To support the modeling process, a fuzzy expert system was designed to determine whether a new product should enter the market. The fuzzy expert system based model presenting of a new product to the market at the best time will provide an advantage to the companies in competitive environment and increase their share of the market. In the final stage of this framework, algorithms for building fuzzy expert systems are explained and applied to a case study. The proposed method was tested with an actual data load of product life cycle.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: fuzzy expert system; product life cycle; marketing decision model
Subjects: Q Science > Q Science (General)
Depositing User: Users 4 not found.
Date Deposited: 07 Feb 2012 12:57
Last Modified: 02 Mar 2012 12:41
URI: http://eprints.ibu.edu.ba/id/eprint/470

Actions (login required)

View Item View Item