HAS MADE IN ITALY RUINED THE ITALIAN LANGUAGE AS L2?

HAS MADE IN ITALY RUINED THE ITALIAN LANGUAGE AS L2?

Capasso, Danilo

Since the 90s made in Italy was a stron brand all over the world. Driving Ferrari, wearing Gucci, Armani, dressing up with Damiani's jewelry, putting on Paciotti's shoes, eating parmigiano and Barilla's pasta were a status symbol not only in Italy, but in the world too! Starting from 2000 mady in Italy has been the best reason to study Italian as L2. Italian language has become very popular abroad, many foreigners wanted to "taste" Italian language because they were fond of Italian food, fashion, cars, handicraft and way of living. Since 2008 made in Italy has become to decline and Italian politic scene has bees seen abroad as a "big comedy". The factors have contributed to the fall of Italian as L2. The aim of the paper is to show how one country's economic and social factors can affect on the popularity abroad of tha language of the country. Is the economic and social crisis in Italy the reason of an ever smaller number of foreign students of Italian as L2?

Conference or Workshop Item
PeerReviewed

2014

3391