TASKIN, Ercan and ÖZYASAR, Hasan and SENER, H. Yelda (2009) Assesment of Cultural Aspects of Hofstede with Socio-Economical Factors in new Product Acceptance. In: 1st International Symposium on Sustainable Development, June 9-10, 2009, Sarajevo, Bosnia and Herzegovina.
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Enterprises should be able to know and appreciate different cultural environments in order to be successful in international marketing. Companies in international marketing should form their marketing activities by taking different cultural characteristics of different countries into account. They should also perform the necessary adaptations to different cultures in such activities as product, pricing, decision of distribution channel and promotion. On the other hand, in adapting marketing activities to different cultures, Hofstede’s study about cultural dimensions including avoiding uncertainties, individualism, power distance and masculinity has guided many related researches. In this study, assessing Hofstede’s cultural dimensions in terms of such products as internet, PCs and cell phones, and such socio economical factors including GDP, urbanisation and literacy, the effect of these factors on the acceptance of new products were analysed. The data were then interpreted with regression analysis.
|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||New product, international marketing, culture|
|Subjects:||H Social Sciences > HB Economic Theory|
|Depositing User:||Users 4 not found.|
|Date Deposited:||03 Feb 2012 08:19|
|Last Modified:||02 Mar 2012 10:28|
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