The Importance of Personel Selling on Tourism Management

The Importance of Personel Selling on Tourism Management

KARAMAN, Sebahattin

In tourism enterprises the aim of sale enhancement efforts is to draw attention of potential tourist, to inform about tourism enterprises, to stimulate the request of purchasing and to achieve the sale of touristic product. In tourism, the efforts of sale enhancement are performed via promotion methods like personel selling, advetisement, presentation and public relations. Since the element of tourism is the human's sevice to the human, the obligation of consumption in the place of production and the necessity of face commucatıon makes personal selling important for tourısm enterprises. Every employee who has one -to one commucation with tourist also contributes to the marketing of touristic product. In this study, the importance of personal selling on tourism marketing is explained.

Conference or Workshop Item
PeerReviewed

2010-06

274