TOPAL, Yusuf and KAYAHAN, Cantürk (2009) The Perceptions of Individual Internet Users about E-Finance Applications. In: 1st International Symposium on Sustainable Development, June 9-10, 2009, Sarajevo, Bosnia and Herzegovina.
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The Global Integration process, new regulations and the developments in the technology of internet have changed the nature and the structure of the financial services on a large scale. The fact that financial services have been carried out by using electronic communication and calculation has originated new field called e-finance. As a result of this, financial service suppliers have entered into a more active competition process in order to gain new customers. Technology, globalization, regulations, entrepreneurship, capital and competition have become the main components of the e-finance revolution. E-finance has focused on three main access fields. These are the access of electronic payments, the activities of the financial service activities and financial market activities. These services are used intensely by two sectors as individual and institutional. Institutional users are the companies and the other public and private sector firms. The individual users have also started to be important as at least the institutional users due to the increase of the competition. Therefore, the determination of the expectations, preferences, and advantageous components, which are the factors that incline internet users to e-finance, is very important for the financial institutions In conclusion, for the purpose of determining individuals’ perceptions about e-finance transactions, a face to face public survey has been conducted with the internet users and the results of this public survey have been tested in SPSS 11.5 programme in this study.
|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||Perception, e-finance, internet|
|Subjects:||H Social Sciences > HB Economic Theory|
|Depositing User:||Users 4 not found.|
|Date Deposited:||03 Feb 2012 08:22|
|Last Modified:||02 Mar 2012 10:28|
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