An Analysis of the Impact of Motivating Factors on Tourism Agencies in Turkey

ÖZDEMiR, Suayip and KARACA, Yusuf (2009) An Analysis of the Impact of Motivating Factors on Tourism Agencies in Turkey. In: 1st International Symposium on Sustainable Development, June 9-10, 2009, Sarajevo, Bosnia and Herzegovina.

[img]
Preview
Text
ISSD2009-MANAGEMENT_p283-p290.pdf

*- Download (84kB) | Preview

Abstract

This study investigates the relations between agencies and hotels in Turkey, from the perspective of business to business marketing. Drawing on the data obtained from 189 agencies by a survey. The results of the research show that six variables are important. Their order of importance as followings: Communication with the agencies, supports for agencies, the relationship between agencies and hotel companies, promotion activities for clients and agencies, promotion activities encouraging and out of business relations between agencies and hotel company.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: agency, tourism, distribution channel
Subjects: H Social Sciences > HB Economic Theory
Depositing User: Users 4 not found.
Date Deposited: 03 Feb 2012 08:22
Last Modified: 02 Mar 2012 10:01
URI: http://eprints.ibu.edu.ba/id/eprint/224

Actions (login required)

View Item View Item