Apple Production and Marketing in Turkey

OĞUZ, Cennet and KARAKAYACI, Zuhal and KALYONCU, İ.Hakkı (2009) Apple Production and Marketing in Turkey. In: 1st International Symposium on Sustainable Development, June 9-10, 2009, Sarajevo, Bosnia and Herzegovina.


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Turkey has wide varieties of fruits and vegetables, of which many are indigenous to the area, such as the pear, quince, cherry, plum, grape, hazelnut, walnut, apricot, and apple. The land area has 6% fruit, olives and vineyard of Turkey. Six top countries for apple production in the World are Chine, USA, Iran, Turkey, and Russia. Their apple production percentages that took from World production are 42.8%, 6.6%, 4.1%, 3.5% and 3.4% respectively. These countries provide approximately 60 % of the World apple production. Turkey is top fourth apple producer country in the World, by 3, 7 % of total production. Apple yield in Turkey is by 20600 (kg/ha) that over than it’s in the World average. In spite of large amount of apple production in Turkey, the export percentage in the annual apple production is very low, just 1%. In this case, foreign exchanges are not reaching to apple producers in Turkey. Some varieties of apple that produced in Turkey need to be putted on the market immediately after harvest. Also, storage period is very short for some varieties of them, so apple decay is high in Turkey. Apple waste can be decreased by increasing storage capacity and provide better storage conditions. Producer’s conscious act for choosing good variety and cultivation techniques, and also improving quality by giving more attention to the labeling, packing, and storage conditions in order to increase apple export. The aim of this study can be explained as over viewing or exposing of apple production structure and the portion of it in World production, estimating export potential of apple, determining the problems of apple marketing, confirming the measures of solving the problems, and predicting some options in order to increase apple export in Turkey

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Apple production, apple trade, apple marketing, Turkey
Subjects: H Social Sciences > HB Economic Theory
Depositing User: Users 4 not found.
Date Deposited: 01 Feb 2012 13:37
Last Modified: 02 Mar 2012 10:34

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