Event Marketing – A Powerfull Tool Case : Red Bull Šinomobil Event

TOPALOVIĆ, Damir (2013) Event Marketing – A Powerfull Tool Case : Red Bull Šinomobil Event. International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo, 1 (1). pp. 146-151. ISSN 978-9958-834-23-3

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In the today's society, it is very challenging to keep up with the marketing trends. There are a lot of factors that should be considered in the pursuit for the potenitial consumers. The chase is spiced even more, if we consider that consumers are slightly evolving with every next generation, as should evolve our approach to them. This paper discovers the idea of Event Marketing and the opportunities that are available to everyone who plans the desired activity creatively, and considering all important elements, in order to reach the target group. The case study of Red Bull Šinomobil event was the suitable as the Best Practice event, that prooves the idea and shows the awareness about the brand created. The successful organization resulted with the high media coverage and 8.25 mil people reached in total, plus the enormous WOM created. Keywords: Event Marketing, Powerfull Tool, Red Bull Šinomobil, Best Practice event

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HE Transportation and Communications
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Management Department
Depositing User: Users 173 not found.
Date Deposited: 16 May 2013 11:59
Last Modified: 05 Aug 2013 09:28
URI: http://eprints.ibu.edu.ba/id/eprint/1523

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