Effects of Advertising on Sales: the Evidence from Bosnia and Herzegovina

KUTAY TINMAZ, Cemil and ÖZTÜRK, Elif (2013) Effects of Advertising on Sales: the Evidence from Bosnia and Herzegovina. International Conference on Economic and Social Studies, 10-11 May, 2013, Sarajevo, 1 (1). ISSN 2303-4564

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This paper, presents effects of advertising on sales. As it is known, advertising is most important term to sell specific products. Firstly, the meaning of advertising is explained in this study. In addition to the explanations, advantages and disadvantages of advertising are investigated. There are also general definitions to underline the importance of advertising. Moreover, survey technique is explored in this study. Also, effects of advertising on sales are illustrated by graphs according to the findings of that survey. Additionally, this study includes explanations of all effects that are occurred by the research. As a result of this study, there are positive effects of advertising on sales. Keywords: Advertising, Effect of Advertising, Sales.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HE Transportation and Communications
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Management Department
Depositing User: Users 173 not found.
Date Deposited: 16 May 2013 11:50
Last Modified: 16 May 2013 11:50
URI: http://eprints.ibu.edu.ba/id/eprint/1519

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