E-commerce in Bosnia &Herzegovina

E-commerce in Bosnia &Herzegovina

Ozlen, Serife
CICKUSIC, Emir

With the rising of e-commerce in the past few years, distinct buying patterns and preferences have emerged for specific groups and other demographics. Since e-commerce is still a relatively new phenomenon in B&H, our goal was to collect enough information and measure those patterns in order to understand how consumers connect with the new technology. This paper lays the foundation with brief introduction to definition of e-commerce, followed by history timeline of e-commerce evolution and some important trends and factors which are generally known to have influence on people’s attitude toward online shopping. This is then followed by their general perceptions and preferences of online shopping including product and payment option selection. Each of these e-commerce “generalities” is compared to the information achieved as a result of collected surveys whose respondents are from different regions of Bosnia & Herzegovina. Furthermore, it will also investigate the favorable as well as negative website characteristics and sum up the positive elements into a description of an e-commerce website that would be suitable to the group being most present as an online buyer. Keywords: E-commerce, online shopping, E-business

Conference or Workshop Item
PeerReviewed

2012-05-31

1175