A Case Study of Probit Model Analysis of Factors Affecting Consumption of Packed and Unpacked Milk in Turkey

Meral, Uzunoz (2012) A Case Study of Probit Model Analysis of Factors Affecting Consumption of Packed and Unpacked Milk in Turkey. In: 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo.

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Abstract

This paper focused on the effects of some socio-demographic factors on the decision of the consumer to purchase packed or unpacked milk in Sivas, Turkey. The data were collected from 300 consumers by using face to face survey technique. Binary probit model has been used to analyze the socio-economic factors affecting milk consumption of households. According to empirical results, consumers with higher education and income levels tend to consume packed milk consumption. Also, milk price was affective factor packed and unpacked milk consumption behavior. The majority of consumers reads the contents of packed milk and is affected by safety food in their shopping preferences. Keywords: Milk consumption, Consumer preferences, Binary probit model

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economics > Management Department
Depositing User: Users 173 not found.
Date Deposited: 19 Oct 2012 12:48
Last Modified: 19 Oct 2012 12:48
URI: http://eprints.ibu.edu.ba/id/eprint/1143

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