Ethical Issues Related Advertising

Nina, Kustura and DUMAN, Teoman (2012) Ethical Issues Related Advertising. In: 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo.

[img]
Preview
Text
25. Ethical Issues Related Advertising.pdf

*- Download (358kB) | Preview

Abstract

Advertisement is used to draw attention to a product or service in a special and unique way to increase sales. Promotions are a major driver of a firm’s integration to impel sales. In a competitive environment, advertisement can be a leading technique to sell if it is distinctive and attractive to consumers. The firms must provide customers with a product or services that stands up to the covenants of the firm’s product or service. Ethical issues in advertising are allied to all businesses and customers. Prominent scholars have premeditated these issues for years. The purpose of this paper is to explain the ethical issues pertaining the messages, the products or services and the target customers. It also explains the main ethical issues in truth of advertising, advertising to children, harmful products, and tactics. Keywords: Advertising ethics, marketing ethics, legal issues, moral values, message, target audience, marketers, and advertisers

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economics > Management Department
Depositing User: Users 173 not found.
Date Deposited: 17 Oct 2012 13:14
Last Modified: 17 Oct 2012 13:14
URI: http://eprints.ibu.edu.ba/id/eprint/1118

Actions (login required)

View Item View Item