Ethical Issues Related Advertising

Ethical Issues Related Advertising

Nina, Kustura
DUMAN, Teoman

Advertisement is used to draw attention to a product or service in a special and unique way to increase sales. Promotions are a major driver of a firm’s integration to impel sales. In a competitive environment, advertisement can be a leading technique to sell if it is distinctive and attractive to consumers. The firms must provide customers with a product or services that stands up to the covenants of the firm’s product or service. Ethical issues in advertising are allied to all businesses and customers. Prominent scholars have premeditated these issues for years. The purpose of this paper is to explain the ethical issues pertaining the messages, the products or services and the target customers. It also explains the main ethical issues in truth of advertising, advertising to children, harmful products, and tactics. Keywords: Advertising ethics, marketing ethics, legal issues, moral values, message, target audience, marketers, and advertisers

Conference or Workshop Item
PeerReviewed

2012-05-31

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